homeworker/freelancer

Looking for social infrastructure; looking for physical infrastructure;

Wants a good work life balance; needs to focus on work; need to juggle a number of projects and clients; wants simple administrative support and a reliable working environment.

Costs are important and red tape and contracts usually a worry.

consultant/contractor

Either has a full time employer or work regularly for the same client; has a particular way of working;

Travel extensively; He/she Want a workspace that is reliable, accessible and well-located.

the start up

Its business has reached a critical mass and momentum that requires a more formal infrastructure within which to operate than the ‘kitchen table’;

unable or unwilling to commit to long-term financial obligations; Needs flexibility to grow/change/adapt; needs collaborative resources and connections; wants an office space in a stimulating environment that enhances its own developing brand.

growing business

Has a developing / established brand;

Already has a number of regular clients; is keyed-in to local industry networks and is developing its own; needs a reliable office / administrative infrastructure;

Wants an office space commensurate with its brand.

larger firm

Has its own (numerous) offices and internal resources is constrained by its size and internal process; has an ingrained company culture; has an established brand and wants space that fits it.

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