By Catarina King, co-founder Society1.
We love hearing about amazing projects and people at Society1. There are so many different types of businesses in our community with such a range of focus.
As part of our Coworker Projects series we caught up with Rachel Simpson, founder of Bird Design and Branding.
Rachel is an experienced designer and so talented at bringing out the best in brand story telling. She is brimming with passion and ideas which is totally infectious when you are around her.
Rachel has been a member of Society1 pretty much since we started, she is an active member of our community and always really interested in helping others. Her passion for business is clear and her generosity to share thoughts, ideas and experience to possitively benefit people around her is exactly what coworking is all about. I love chatting to Rachel about ideas, I always feel fired up and ready to take on the world after a catch up together!
I caught up with Rachel to find out about what she has been working on recently, she shared with us about a fantastic project she is working on with the NHS:
Society1: Tell us a bit about you and your business?
Rachel: Hello, I’m Rachel founder of Bird Design and Branding. After graduating from Uclan I started my career at one of the best UK design agencies, The Chase. Working on projects such as rebranding M&S Money to M&S Bank, naming and branding a social enterprise, Home by Merseystride as well as working on other accounts such as Co-op Bank, BAE, Places for People.
From The Chase I went on to another top agency, True North. The Chase was great for teaching me good design and at True North I learned the power of strategy and digging deep into a branding project. Nearly 6 years ago I grew my wings and Bird was born, taking what I learnt from both agencies to help smaller local business have the same standard of design and branding as the big corporates.
Society1: Tell us about a project you are working on.
Rachel: A relevant topic right now due to the pandemic is Cancer. We designed and developed the Let’s Talk Cancer campaign with the cancer team at NHS’s Blackburn with Darwen and East Lancashire Clinical Commissioning Groups. It aims to; support people to talk about their thoughts, feelings and experiences of cancer to improve prevention, screening, care and outcomes of cancer and encourage professionals to communicate clearly with patients about cancer.
Bird were approached by the CCG’s to work with them on addressing the fear there is around cancer and the reluctance people have to go for screenings which would lead to early detection and better survival rates.
Cancer is like the elephant in the room. People know it is there, they know someone who has had it but there is a huge reluctance in society to talk about cancer, share our experiences and break down some of the myths. One in every two people in Lancashire will have some form of cancer in their lifetime, and it is the most common reason for premature death. Cancer is not something we readily talk about, but if we did, it could help to prevent or diagnose cancer sooner.
The underpinning message of the campaign is that talking and understanding creates action. The aim is encouraging people to talk about their thoughts and experiences and dispel some of the fears surrounding the word ‘cancer’.
The images that illustrate the “Let’s Talk Cancer” campaign are simple and eye-catching they depict people in every day situation such as at the gym, in the hairdressers or at work, where they may get the opportunity to share experiences about Cancer; either their screening experiences or their own cancer journey stories.
The campaign can easily become multiple campaigns as it can be adapted to encourage people to talk about the different types of cancer, screenings and symptoms.
One last question, we have to ask… why do you like working at Society1?
Rachel: When you work for yourself it can very quickly become lonely, Society1 has become such a great community where everyone is there for each other, everyone is in the same boat and so willing to help if you need anything. The space is also really good, I hate working in the same spot everyday so to have 3 floors to choose from to mix up where you are working from is great, and then you get to sit near different people too. Oh and not to forget the socials and the evenings we use to have, I’ve really missed these the past year.
If you are interested in connecting with Rachel or finding out more about how she could help your business you can find her on LinkedIn or Instagram here.
Thank you Rachel for sharing with us about your project. it is so relevant right now and a wonderful piece of work to be involved with. The campaign is fantastic, we look forward to seeing it out and about on billboards and places in our area. I think we can all do our bit to help to spread this story too.